Why Katora exists
Most technology is built for companies that already have everything. The companies with sales teams, marketing budgets, and someone whose full-time job is answering the phone.
Katora is for the pest control owner who is spraying a house when his phone rings. The lawn care guy who is on the mower when a new customer calls. The plumber under a sink when a neighbour needs an emergency job done today.
These owners are not less deserving of good technology. They are just less visible to the people who build it.
That is the gap Katora exists to close.
The people behind Katora
Jemal A.
Co-Founder - Product & Technology
I've spent years building software for companies of every size. The big ones always had the best tools. The small ones got whatever was left over.
That never sat right with me.
Katora is for the owner who is on a job when the phone rings. The one doing invoices at night when they'd rather not. The one who built something real with their hands and doesn't have time to manage software on top of it.
I built this to get out of your way. You shouldn't have to think about it.
Sara Key
Co-Founder & Customer Success
Most journeys with Katora begin with Sara. Beyond her deep sales expertise, Sara is known for her 'honesty-first' approach & genuine love for talking to people. She’s more interested in your long-term success than a quick sale, and she won’t hesitate to tell you if our services don't align with your goals.
"Integrity means ensuring every customer sees a return on their investment. If the value isn't there, the deal isn't either." - her words, marked
What we stand for
We say what we charge
$29 a month. $3 per call. Same rate on overages beyond your cap. No setup fees. No annual contracts. No hidden costs that appear on the second invoice. If the price changes, we tell you before it changes — not after.
We are honest about what AI can and cannot do
Katora is an AI. It is very good at answering calls, booking jobs, and handling the most common situations your customers call about. It is not perfect. Occasionally it will encounter a situation it handles imperfectly. When that happens, we want to hear about it so we can fix it.
We will never pretend Katora is human when a customer directly asks. That is a line we do not cross.
We are on your side, not the caller's
Some call products are designed to maximise call time or upsell callers. Katora is designed to book the job and get off the phone. Your customer's time is respected. So is yours.
What you can expect from us
→ A real person responds to every support message within 24 hours. Not a bot. Not a template. A person.
→ If something goes wrong with your agent — a call handled badly, a booking missed — we will tell you before you notice, not after you complain.
→ If Katora is not working for your business after 30 days, we will refund your first month. No argument, no process.
→ Your phone number is yours. If you ever leave, you keep your number. We do not hold it hostage.